Our last post discussed placement for a golf equipment website. In adding content to your website it's important to add content to each page that is relevant to the page in question. The next thing we are going to discuss is internal linking. Examples of internal linking, hyper-linking can be found at Regency Interactive's website. If you'll notice on the home page we have several "highlighted" words/phrases. Each of these highlighted words and phrases provide an internal link to a webpage within Regency's website, a webpage that has information relating to the word highlighted.
This is a simple technique designed to drive search engine robots to pages that are related to the word being highlighted. With Regency Interactive, you will notice many hyperlinks from the index page (home page) pointing to more pages within the site, pages which provide more detailed information or definitions of the phrases being highlighted.
Another form of hyperlinking can be external links, for example, hyperlinking a word within your text to a blog. Using this blog post we will provide an example. This line will provide a link to RicSEO.com's blog
Just a quick overview of internal hyperlinking.
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